Learn with Bright
OVERVIEW
Bright Software, Inc. is a startup that offers immersive learning for service and sales contact centers with life-like, scenario-based simulations, software training environments, live coaching and certifications. Bright's learning experience increases speed of training reducing costs and improving 20%+ employee performance. Bright believes in bringing humanity to how we learn, that practice boosts performance, and that learners should have access to experiences such as live coaching and simulated learning scenarios. This is a product designed for a new way of learning.
The Problem
Many training programs have become mundane, hard to understand, or lack inspiration for users. This contributes to high employee turnover and overspending on training that isn't working for users. Through extensive research, conducted together by Bright and Stricker Design, it was uncovered that users want to learn by doing. There was a gap of hands-on alternatives to learning that could give users a new way to experience and apply what they needed in their everyday work life.
Design Process
It was important that with the design of Bright Software, we had a solid grasp of what was working and not working for users when it came to their learning journey. Research was conducted around business leaders and employees. When they spoke very clearly, we listened. Learners wanted the ability to have hands-on training experiences. These answers led us down the design process for a simulation type learning platform. Over the course of 3 months, I was able to begin the wire-framing process putting together what designs could look like for an immersive learning, skills-based and life-like simulation. Throughout the process, I iterated on usability testing feedback ensuring that what we were designing made sense for users and businesses. For the product's new and future consistency, I also built and implemented the design library from scratch for the software. I worked seamlessly with the founder, development team, production designer, and product owner to deliver a working prototype that would essentially be the foundation for the company's product growth.
I made Bright Software demo videos tailored for 4 different markets.
Solution & Success Measure
Landing clients is important when building a successful business. The high fidelity prototype that I built and tested included realistic interactive transitions that ultimately helped Bright land and establish their first major client. Because of this success and effort, I have remained as the company's lead UX designer innovating on all of their next features. Bright currently has 6 contracted clients and 5 more that are about to sign on. Through the design prototype and continued product enhancements, Bright has been able to achieve major key milestones as a start-up.
What People Are Saying
“Yeah this is really impressive, great job.”
— Taylor, a learner
“This is FANTASTIC!”
— Jeanne, a learner
“So comprehensive!”
— Becky, a learner
“This is a great way of learning! Well done”
— Katy, a learner